Attacking older generations for not understanding the complaints of younger generations is nothing new. Baby boomers might remember a common saying about not being able to trust anyone over 30.
Based on recent events, it is painfully obvious that ageism is alive and well and trending across social media platforms using the dismissive phrase “Ok boomer” as a rally cry. If you visit TikTok, there are no shortage of references to this mantra used to blame and deride the baby boomer generation that is considered by many younger generations to be resistant to change.
The popularity of this phrase has not been lost on opportunists seeking to make money off of disgruntled Millennials and Gen Xers. You can buy hoodies and t-shirts with the “Ok Boomer” slogan printed across the front. The New York Post published a report stating that a designer earned an impressive $10,000 by selling sweatshirts with the words “OK BOOMER” emblazoned on the front and ending with a rather negative sentiment, “Have a terrible day.” Ouch.
Complaint #1: Baby boomers did not prioritize environmental issues and dropped the ball on climate change.
There’s no way to sugarcoat the complaints now being levied against boomers. They pack a punch since there is always some bits of truth to be found when blame is placed on previous generations for current problems. People in their 20s, 30s, and 40s are blaming boomers for many problems, with the loudest of these claims aimed at this generation for not acting decisively to prevent global warming and the destruction of the planet.
In defense of boomers on this count, Al Gore is a baby boomer who has done his part. As founder and chair of The Climate Reality Project and recipient of the Nobel Peace Prize in 2007, his contributions in the fight for environmental issues is remarkable and worthy of respect from all generations.
Granted, it is difficult to watch one devastating fire after another assault the western United States without experiencing a pang of guilt about the role boomers played in them. Until the majority of politicians make climate change a priority, there will be no substantive progress. Environmental concerns are warranted.
Complaint #2: Boomers are wasteful and buy things without worrying about recycling or sustainability.
Painting all baby boomers with the same broad brush is always a mistake. As a generation coming into power during the 80s and 90s when excess was celebrated and movies like Wall Street were blockbusters that seemed to applaud the sentiments of the late Malcolm Forbes, whose quote, “He who dies with the most toys wins,” became a sort of mantra that justified greed and excess.
While it is far too easy for younger generations to embrace these popular images, any critical Millennial who chooses to so some research will find evidence that boomers came of age when the Clean Air Act was passed. Boomers also started the first Earth Day. We had paper drives at our schools and helped pioneer recycling!
Under the watch of boomers, History.com reports that recycling rates have grown from 10% in 1980 to 29% in 2000, to more that 35% in the year 2017. This improvement decreased the amount of waste filling up landfills from 94% to 52%, as measured from 1960 to 2017.
Complaint #3: Millennials blame Baby Boomers for harsh economic realities and a grim personal financial outlook.
Millennials that are now between the ages of 25 and 40, have suffered disproportionately from financial insecurity beginning with the Great Recession and as ongoing trends related to financial security, earnings potential and wealth accumulation leave them less wealthy than boomers were at their age. Specifically, New America reports that young adult workers today were found to earn 20% less than Baby Boomers did in 1989 while building up only half as much wealth.
The Millennials were the first generation to effectively be less well off than their parents, which has always been a major tenet of the American Dream. Contributing factors that influence this mindset are claims that there are fewer good-paying jobs, that college costs are too high and don’t guarantee a good job after graduation. When you add to this equation the fact that there is little loyalty between employers and employees, it is easy to understand why this younger generation feels shortchanged and uncertain.
Complaint #4: Baby boomers are clueless about technology and aren’t capable of leading anymore.
As a youth-oriented society, ageism is a fact of life that is ingrained in our culture. Boomer bashing was inevitable as younger generations roll their eyes at boomers that struggle with the gadgets that their children and grandchildren master with ease.
While boomers look back wistfully at their youth, longing for the power and passion associated with those early decades when life seemed to be very black and white based on a naivete born of less experience and the blinders of youth, it becomes easy to understand ageism and the impatience Millennials and Gen Xers feel. The adage about youth being wasted on the young comes to mind.
While technology holds many answers for the future, it also creates just as many problems. Unfortunately, younger generations will face the fallout of Artificial Intelligence and laid off workers who no longer fit into the world from an experiential standpoint, but still need to feed and house their families.
Takeaway
Most Baby boomers are aware of the problems faced by their children and grandchildren.
As a generation, it is easy to grasp the problems, but can be difficult to decide on solutions, especially with so many politicians incapable of coming together for the common good as they cater to donors instead of constituents.
There is certainly enough blame to go around. But, blaming boomers or any generation for all that is wrong in the world does nothing to encourage progress. Opening dialogs with other generations offers the hope boomers need to pass on to younger generations.
I think this generational hating is outrageous. I was born in 1961 and will not be able to retire along with many friends my age. I lost a considerable amount of my savings in 2008.
I have always been conscious of the environment and grew up in the country and an animal lover. I became interested in solar power in 1979 when I visited a friend’s home who ran on solar power. The technology has been out a long time. I use reusable containers and reusable bags when I shop. I have a water filter so I do not buy cases and cases of bottled water.
I do not sit around and eat processed cheese, spam, canned vegetables, cheap beer and corn flakes as you have suggested. We did not invent Bologna, mayonnaise or corn flakes. Most of the food you have listed, I do not eat nor like. I do not go to buffets either, at least if I do it is the Indian food buffet and that is because I like to sample the different items and flavors.
My home is simple. It was built in 1988 and very energy efficient. It is a garden home so I am willing to bet my life that yours is much larger and less energy efficient.
You did not create technology not even the web. You did not create the Internet. It has been around a long time and my dad worked in technology. I work in technology and on the cutting edge at that.
One thing we did have was respect for our elders, our neighbors and others. We knew how to carry on conversation. We did not have sayings for the generations before us. We didn’t blame them for our problems but yet worked hard to find our own solutions. Yeah, some issues can always be blamed on those who came before you but it is totally up to you if you want to sit, whine and blame others or do you want to work together to find and implement solutions. Good Day!
A lot of good points in the article, but the following claim is incorrect:
“Baby boomers are fully aware of the problems faced by their children and grandchildren.”
No, they are not.
It is breath-taking, for example, just how often we still hear baby boomers repeat their long-debunked claim about how they faced the same struggle when they were starting out, and that all the younger generations need to do is buckle down and make some sacrifices.
When mortgage repayments for even the cheapest properties are more than what some will ever earn (or would leave many dual-income couples with as little as $100 a week to somehow cover the groceries and bills), no amount of sacrificing or belt-tightening will help.
In Australia, a small, run-down property on the out-skirts of town costs around 18 years’ worth of a person’s net income. For baby boomers, it was about 3-5 years’ worth and yet they’ll have the gall to lecture those, who may never know the security of home ownership or the luxury of being able to retire, about fiscal responsibility.
Worse still, they will do this a world they no longer understand and happily left to cook even when they did.
Hey, John – That statement could have been phrased differently. Rather than writing “Baby boomers are fully aware of the problems faced by their children and grandchildren” we should have written, “Many (hopefully most) Baby boomers are aware of the problems faced by their children and grandchildren.”
Assigning specific traits to groups of people, including generations, is usually unwise and unfair. We’ll go in and make that change to the article. Thank you for pointing it out.
Regarding lecturing younger people who are having their aspirations and dreams crushed in any way, including your home affordability example, is a terrible approach. Offering encouragement and support would be a far more helpful idea. I hope “lecturing” struggling young people isn’t a common trait among Baby Boomers.